Fanta Shake Things Up

Location
New Zealand
Services
  • UI / UX Design
Services
  • UI / UX Design

WhileworkingatSatellite,Idesignedthe2017ShakeThingsUpdigitalhubforFantaAustralia.Thecampaigngaveteensthechancetocreatetheirownbillboards,customiseproductsanddesignSnapchatlenses,withselectedcreationsbroughttolifeintherealworld.

Fanta Shake Things Up campaign hero
Fanta Shake Things Up digital hub
Fanta Shake Things Up product creations

ThechallengewasmakingthecreativetoolseasytousewhilekeepingtheexperienceplayfulandtruetoFanta'sboldvisualidentity.

Idesignedtheuserexperiencearoundasimpleprocessofchoosing,customising,previewingandsharing.Eachactivityhaditsownsetoftools,fromaddingstickersandgraphicstoproductstocreatingSnapchatlenses.

Theinterfaceusedclearsteps,visualcontrolsandimmediatepreviewstomakeiteasyforuserstoexperimentwiththeirideas.

Fanta Shake Things Up participatory creation
Fanta Shake Things Up in-market moment
Fanta Shake Things Up share moment

Theexperiencewentbeyondcreatingsomethingonscreen.Userscouldsharetheirdesignsthroughthecampaigngallery,whileselectedcreationshadtheopportunitytoappearonbillboards,becomephysicalproductsorlaunchasSnapchatlenses.

Idesignedthejourneytoconnectthecreativetoolswiththewidercampaign,givingusersaclearpathfromtheirinitialideathroughtosharingandseeingwhatothershadmade.

Fanta Shake Things Up closing campaign shot

DIELOOT

Portfolio of Solomon Gebbie

Digital DesignER / Front-End / Vibe Beast

Auckland, New Zealand

Available for Work

EMAIL

Me

DOWNLOAD

CV

Linked

In

EMAIL

Me

DOWNLOAD

CV

Linked

In