Fabric Magazine
- Location
- United Kingdom
- Services
- UI Design
- Design System
- Services
- UI Design
- Design System
IdesignedthewebsiteforFabricMagazine,apublicationcoveringluxuryLondonliving,fromfashionandculturetopropertyandtravel.Thedesignbringsthefeelofaprintmagazineonline,withstrongtypography,photography-ledlayoutsandaneditorialexperiencethatworksacrossdesktopandmobile.


WorkingwithVelvers,IdesignedaneditorialwebsitethatgivesFabric'sphotographyandstoriesroomtobreathe.Iusedlargeimagery,consideredtypographyandflexiblelayoutstobringthemagazine'svisualidentityintoadigitalformat.
Akeypartofthedesignwasmakingsuretheexperiencetranslatedtomobile.Ratherthanreducingeverythingtoastandardarticlegrid,Iadaptedthelayoutstoretainthemagazine'scharacter,withprominentfeatures,issuecoversandcleareditorialhierarchyacrossdifferentscreensizes.



Idesignedlayoutsforlong-formarticles,magazineissuesandpropertylistings,eachwithitsowncontentrequirementswhilemaintainingaconsistentvisuallanguage.
Foreditorialfeatures,Ibalancedreadabletextcolumnswithlargephotography,pullquotesandvariedimageplacements.Propertypagesgiveimageryprioritywhilekeepingkeydetailsandenquiriesaccessible.
TheresultisacohesivedesignsystemthatsupportsdifferenttypesofcontentwithoutlosingthelookandfeelofFabricasamagazine.



















