Cold Brew Coffee
- Location
- New Zealand
- Services
- Brand Design
- UI / UX Design
- Services
- Brand Design
- UI / UX Design
ColdBrewCollectivewasapassionprojectbetweenagroupofmateslookingtolaunchaNewZealandcoldbrewcoffeebrand.Idevelopedthevisualidentity,packaginganddigitalexperience,buildingaconsistentbrandacrosseverythingfromcoffeebottlesandmerchandisetoanonlinestore.
Idevelopedabold,predominantlyblack-and-whiteidentitybuiltaroundexpressivetypographyandadistinctiveillustratedpattern.Theideawastocreatesomethingrecognisablethatcouldworkjustaswellonacoffeebottleasitdidacrosspackaging,clothinganddigital.
Iexploredthebrandacrossconcentratebottles,takeawayproducts,coffeepackagingandpromotionalmaterial,keepingthevisuallanguageconsistentwhileadaptingittodifferentformats.
Forthedigitalside,Idesignedaresponsiveonlinestorewithastraightforwardshoppingexperience.Thelayoutsputproductphotographyfirst,supportedbyclearproductinformation,simplenavigationandaneasypathtopurchase.
Ialsoexploredacontent-ledwebsiteforthebrand,combiningarticles,coffee-relatedcontentandsocialmediawiththeproductoffering.
Theidentityextendedintomerchandise,socialmediaandpromotionalapplications,fromT-shirtsandposterstobrandedpackagingandvehiclegraphics.
Unfortunately,thebusinessnevermadeitpasttheconceptstage.Itwasafunprojectwithagroupofgoodmatesandanopportunitytodevelopabrandfromthegroundup,exploringhowitcouldworkacrossphysicalproducts,digitalexperiencesandeverythinginbetween.
DIELOOT
