Carpenters Workshop Gallery
- Location
- London / Paris / New York
- Services
- UI / UX Design
- WordPress Build
- Management
- Services
- UI / UX Design
- WordPress Build
- Management
AsHeadofDigitalatCarpentersWorkshopGallery,Iledthedigitalstrategy,websiteredesignandrebuildfortheinternationalgalleryspecialisinginsculpturalfurniture,collectiblejewelleryandfunctionalart.Myrolecombineddesign,front-enddevelopmentandmanagementacrossthegallery'sdigitaloperations.
Iledtheredesignofthegallery'swebsite,bringingexhibitions,artists,collectionsandonlinesalestogetherintooneWordPressplatform.ThechallengewascreatingadigitalexperiencethatcouldshowcasetheworkwhilesupportingthecommercialneedsofagalleryoperatingacrossLondon,ParisandNewYork.
IdesignedtheUI/UXacrossdesktop,tabletandmobile,coveringeverythingfromexhibitionandartistpagestoproductlistings,advancedfiltering,wishlists,shoppingbasketsandcustomeraccounts.Thedesignplacedphotographyatthecentre,withminimaltypographyandnavigationthatallowedtheworktospeakforitself.
Ialsohandledthefront-enddevelopmentinWordPress,translatingthedesignsintoaresponsivewebsite.
Beyondthewebsite,Iledateamofdevelopers,productmanagersandmarketers,overseeingdigitalprojectsandcoordinatingdeliveryacrossdepartments.
Iintroducedprocessesandsystemsaroundtheexhibitioncalendar,connectingwebsiteupdates,salesactivityandCRMworkflows.Thishelpedbringthegallery'sdigitaloperationstogether,supportingexhibitionsandcommercialactivitythroughthesameplatform.
IalsodesignedandbuiltemailmarketingcampaignsinMailchimp,extendingthegallery'svisualidentityintoexhibitionannouncements,collectionlaunchesandothercommunications.
Thewiderdigitalexperienceneededtoservedifferentaudiences,fromvisitorsexploringartistsandexhibitionstocollectorsresearchingandpurchasingworks.
Idesignedinterfacesforbrowsingcollections,filteringbyartistandcategory,managingwishlistsandaccessingaccountandorderinformation.Thesefeatureswereintegratedintothesamevisualsystemastheeditorialandexhibitioncontent,keepingtheexperienceconsistentacrossthesite.
DIELOOT
