All Blacks Experience
- Location
- New Zealand
- Services
- UI / UX Design
- Conceptual Design
- Video Editing / Animation
- Services
- UI / UX Design
- Conceptual Design
- Video Editing / Animation
WhileworkingatSatellite,IdevelopedconceptandpitchdesignsfortheAllBlacksExperience,animmersiveattractionbringingNewZealandrugbytolifethroughinteractivetechnology,large-scaledigitalinstallationsandspatialstorytelling.


IworkedacrosstheconceptandUI/UXdesignofseveralinteractiveexperiences,includingtouchscreenkiosks,registrationandexitstations,quizzes,andphysicalchallengesbuiltaroundpassing,throwingandkickingarugbyball.
Fortheinteractivegames,Idesignedinterfacesthatcombinedlivefeedback,scoring,countdownsandplayerinstructions.Theseneededtobeeasytounderstandandusewithinaphysicalenvironment,wherevisitorswereinteractingwithbothscreensandreal-worldequipment.
Ialsoexploredhowlarge-scalescreens,environmentalgraphicsanddigitalcontentcouldworktogetherthroughouttheattraction.Theaimwastocreateaconnectedexperiencewherethetechnology,physicalspaceandstorytellingsupportedeachother,ratherthanaseriesofisolatedexhibits.
TheprojectwentontowinaGoldPinatthe2021BestDesignAwardsintheInstallation&Exhibitioncategory,awardedtoSatelliteandWorkshopEfortheAllBlacksExperienceinteractives.



















